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It’s bigger than the beer.

“Bud Light’s business has collapsed since April,” explains sports commentator Clay Travis in a recent column for Fox News, “plummeting 30% in consumption, the result of the company putting a trans influencer on a can to celebrate the NCAA’s March Madness basketball tournament.”

Travis calls it “the most crushing boycott of a large consumer product brand in modern history,” adding that Bud Light “might be finished as a popular beer.”

However, Travis also rebutted “many in the media” for “proclaiming Bud Light as a unicorn, the first of its kind conservative boycott that has obliterated decades of goodwill for a company.”

Not true, he argues: “The most consequential consumer boycott of the 21st century didn’t come from drinkers’ rejection of a beer, it came from sports, in particular the NBA, which has destroyed its brand with a large percentage of the American sporting public by embracing woke, political, far-left-wing messaging in its games.”

Travis informs that, since the 1998 NBA Finals, when superstar Michael Jordan sank a late jumper to win, there has been a 75 percent drop in viewership of the National Basketball Association’s championship. “Indeed,” he offers, “four of the five lowest-rated NBA Finals of the past 30 years have occurred in the past four years.”

Count me as one data point: I watched that great 1998 NBA Final and yet, today, I do not tune in. Why? I disagree with the NBA’s political bent and its repellent propaganda.

“More people were interested in watching” the Women’s NCAA Basketball Championship “in 2023,” reports Travis, “than the NBA Finals in 2020 and 2021.” (I saw that women’s championship game and declined both NBA Finals.)

But … why has the NBA’s nosedive in popularity not been news until now?

Mr. Travis says it’s because “the media loves the NBA embracing woke politics” and, therefore, “refused to share the data right in front of their eyes.”

Another case of so-called journalists deciding they like their readers and viewers less informed.

This is Common Sense. I’m Paul Jacob.

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Last Friday, Daryl Morey, the general manager of the National Basketball Association’s Houston Rockets, tweeted a graphic repeating the Hong Kong protesters’ chant,

“Fight for freedom!

“Stand with Hong Kong!”

But before I could hit “like,” he deleted it amid the massive backlash from the Chinese Communist Party (CCP) and the Chinese companies it rules.

The owner of the Rockets, with billions in NBA business at stake, immediately distanced himself from his GM — and human rights — tweeting that, “@dmorey does NOT speak for the @HoustonRockets” and “we are NOT a political organization.”

Rockets star James Harden apologized on Chinese state television, adding, “We love China. We love playing there.”

Despite suggesting that it does not “Stand with Hong Kong,” the NBA did reiterate that “the values of the league support individuals’ educating themselves and sharing their views on matters important to them.”

“I did not intend my tweet to cause any offense to Rockets fans and friends of mine in China,” GM Morey penitently explained in yet another tweet. “I was merely voicing one thought, based on one interpretation, of one complicated event. I have had a lot of opportunity since that tweet to hear and consider other perspectives.”

On Facebook, Brooklyn Nets owner Joe Tsai posted a defense of China’s anti-democratic action in Hong Kong. “Supporting a separatist movement in a Chinese territory is one of those third-rail issues,” the Taiwan-born businessman wrote.

Let’s hope Hongkongers — for the last 18 weeks risking life and limb by demanding basic democracy, rather than totalitarian control by China — were not counting on a more steadfast commitment from Morey.

Or the wealthy owners of the Rockets or Nets.

Or the NBA.

This is Common Sense. I’m Paul Jacob.

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