Pizza is popular. It hardly needs advertising, much less government subsidy.
And yet the federal government does, indeed, subsidize the promotion of pizza.
Apparently, our government wants us to eat more of the scrumptious (but fattening) stuff.
Has this has been cleared with Michelle Obama?
The program is the business of a much more power group, the USDA. In recent years, according to the U.S. Food Policy Blog,
USDA’s dairy checkoff program has spent many millions of dollars to increase pizza consumption among U.S. children and adults. Using the federal government’s taxation powers, the checkoff program collects a mandatory assessment of 15 cents on every hundredweight of milk that is sold for use as fluid milk or dairy products.
The goal is to promote cheese. (It promotes milk, too, but milk consumption is going down, steadily over the long term.) And, since the pizza industry is the biggest single user of cheese, those checkoff funds wind up in the advertising coffers of Domino’s Pizza, which soaks up about three-quarters of the dough. Ahem.
The federal government seems especially concerned to promote the eating of cheap delivery pizza.
But, good or bad, just talking about pizza makes me hungry for pizza. And yet, to prevent my corporeal presence from ballooning into a behemoth approximating the dimensions of the U.S. national debt, I don’t eat pizza very often.
In view of both of these truths, the USDA could afford to stop promoting the nominally Italian (but actually very American) foodstuff.
Get the government out of food advertising. Particularly (but not limited to) pizza.
This is Common Sense. I’m Paul Jacob.
*Pie chart not made from a pizza from Domino’s.