Tag: search results

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social media

The Cats’ Pajamas

facebook, search, brain, database

In all the talk of “social media” — their psychological effects on us; their political power; their abusive treatment of our privacy and our loyalty — one thing does not get talked about enough: that social media’s chief utility for many of us is not social at all.

Facebook, YouTube, SoundCloud, Twitter, Gab, Instagram, Quora — these are personal databases. 

Databases on the Cloud, sure; databases open to the public and open to paying advertisers, surely (that’s how the media giants make money while providing us with a free service). 

But they remain databases. And, as such, they allow us to log our interactions with both online and physical worlds, storing our photos, videos, audios, links, thoughts, questions & answers, and more, so we may retrieve them later for whatever projects we may be engaged in.

This is no small thing if you are in a “business” like ThisIsCommonSense.org, where mining what I read two weeks ago can turn into something I need tomorrow. 

Trouble is, the search features of most social media services . . . well . . . don’t find much. It is often devilishly hard to find that article one linked to last April, or November, or . . . was it December? The search features to one’s own entries (as well as others’) should be much more robust. Inventive. Useful. 

It would be nice if the social media companies that mine our data for their pecuniary advantage would also allow us to mine our data . . . for our more humble purposes.

So, take this as advice to alternative social media developers, like the Flote app: if you are literally providing a database for clients (and not true P2P functionality), then give search features more serious attention.

So that we can quickly find and re-share our most sublime cat photos.

This is Common Sense. I’m Paul Jacob.

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Image from _DJ_

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Accountability general freedom moral hazard national politics & policies responsibility

The Online Manipulation of Democracy

Google, search results, Hillary Clinton, Donald Trump, bias, influence, tampering, election, democracy

There exist many sneaky ways to get other people to do what you want, voluntarily — effectively blurring the line between legitimate persuasion and fraud.

When large, almost unavoidable private companies apply those techniques to targeted groups of voters, that blur might look something very much like election fraud.

Harvard psychologist Dr. Robert Epstein has been studying hidden online persuasion techniques. Interviewed by Tom Woods last Friday, the doctor explained several sub rosa persuasion techniques, especially the fascinating Search Engine Manipulation Effect (SEME), which he says has been replicated in studies by other researchers. 

SEME, he argues, is a “genuinely new” way to manipulate masses of people — without them realizing it.

And it sports “one of the largest effects ever to be discovered in the behavioral sciences.” Google, it turns out, can influence voter and consumer behavior merely by ordering search results in specific ways. Going into his first study, he suspected he might discover a 2 percent influence on voter behavior. He got 48 percent, instead.

There is more: not only can Google do this, the behemoth does do this — Epstein has documented that Google did it in the last election. 

Supporting, or to the benefit of, Hillary Clinton.

Understandably, Epstein scoffs at the “fake news” panic as something insubstantial in comparison. The potential impact of this online manipulation dwarfs the allegations of Russian influence.

I wonder: Did Mrs. Clinton know that her very special high-tech friends were pressing their very big thumbs onto the scale of democracy?

It seems a very old tech — the Electoral College — effectively counteracted the manipulation.

This time.

This is Common Sense. I’m Paul Jacob.

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