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ideological culture media and media people too much government

Got Ads?

First the hush-hush secrecy; then the lies. Now something even . . . worse?

President Barack Obama doesn’t think the American people can handle the truth. Neither do several progressive non-profit groups in Colorado that have produced a plethora of cringe-worthy ads promoting Obamacare.

One print ad, “Let’s Get Physical,” pictures a young women giving a thumbs up sign and showing off her birth control pills standing next to a scruffy-faced man-boy, with the text: “OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers.* I got insurance.”

No worries, eh? The asterisk informs readers that, “The pill doesn’t protect you from STDs.”

Another advertisement, “Brosurance,” reaches out to young . . . drunkards. “Keg stands are crazy,” we’re informed. “Not having health insurance is crazier.” It continues: “Don’t tap into your beer money to cover those medical bills. We got it covered.”

Gee, thanks. In fact, both print ads end with the “thanks obamacare!” slogan.

So, can floundering Obamacare be saved by harnessing the awesome power of sex appeal and inebriation and huge dollops of kitsch and irony? Only if young people are as vacuous as these ads insinuate.

“Younger Americans may indeed be reckless enough to do keg stands and have unprotected sex on a regular basis,” Nick Gillespie wrote in Time, “but they’re not so dumb as the ‘Got Insurance?’ ads — or the architects of Obamacare — seem to think.”

Because, as Gillespie and others point out, Obamacare overcharges young people to supposedly lower costs for others. Let’s get real, bro.

This is Common Sense. I’m Paul Jacob.