“I don’t know if I truly am fearless,” Edward Durr remarked to an NJ.com reporter, “or stupid.”
“Because who in their right mind would take on a person with that kind of power and clout?” he asked rhetorically, before he answered, “But his power, his clout, did not scare me.”
Durr, a Republican, is the 58-year-old truck driver who last Tuesday defeated one of the most powerful politicians in New Jersey, State Senate President Steve Sweeney, a Democrat. Durr has never before held public office and spent just a smidgen over $2,000 in the entire race. His campaign video was filmed on his smartphone.
On the other hand, Sweeney was the longest serving legislative leader in the Garden State’s history. The powerful teachers’ union attempted to take Sweeney out four years ago, spending a whopping $5 million, but he still won handily by 18 percentage points.
Was it a conservative-leaning district? This southern Jersey district “has reliably elected a Democrat since its creation in 1973, save for one year when the Democratic incumbent switched parties,” reported The New York Times.
At Reason, Rob Soave called it “one of the biggest political upsets in American history,” offering this important takeaway: “Durr’s victory is another reminder that for all the pearl clutching about money in politics, contemporary American campaigns are less determined by big piles of cash — to pay for massive ad blitzes, expensive consultants, and the like — than ever.”
Clearly, message meant more than money.
This is Common Sense. I’m Paul Jacob.
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2 replies on “Message or Money?”
Burr’s door to door campaigning probably accounts for a large share of his vote total. Ads on tv and radio and the endless phone calls are rarely noticed. How many people even answer the phone if they don’t recognize the number?
I keep hearing different totals of his campaign expenditures. He spent maybe $200 to win the nomination but some stories say he spent maybe $8,000 total in the November race for posters, pamphlets and the like. Definitely a bargain. Wish him all the best.
Still wondering the the gov race is going to be “looked into”.