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media and media people social media

TikTok Astroturf

According to sociologist Jacques Ellul, propaganda is not rhetoric; it’s not you and me expressing our opinions and trying to persuade others; it’s not our letters to editors of newspapers or the “memes” we share online. Propaganda is the coordination of many forms of social influence, of many media. States are usually involved, or political parties (wannabe states) or huge interest groups (which can be bigger than many states).

If, however, you secretly get paid to push a message in a specific way, you may be a propagandist.

Take TikTok.

This is the video-​sharing social media site so popular with young people. It’s been controversial; I’ve discussed it before. But I’m no expert. Still, I was not surprised to learn that Democrats have been paying “social influencers” on that platform to serve up the Democratic Party line.

A TikToker named Madeline Pendleton made a video about how the Democrats offered “nearly $15,000” to talk about “how awesome the Democratic Party is.” She found the idea ridiculous, characterizing the offer as a way to distract attention from the party’s “genocide.” But she recognizes that it can be effective. Many of her “mutuals” on TikTok are indeed spouting the same lines that she was “pitched” by Democrats, and they did so within 48 hours of her receiving the offer.

She went on to say that she received two offers: one to make ongoing videos up to the election, and the other to scarify Heritage Foundation’s Project 2025, which she is no fan of, but thinks is not that big a deal.

“You guys should be aware that that when you see videos like that, the Democrats are actively paying people to talk about how awesome the Democrats are.”

Awesome propagandists, anyway.

This is Common Sense. I’m Paul Jacob.


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First Amendment rights international affairs national politics & policies

TikTok Smoke But No Gun?

I’d like to ban the Communist Party — in China. But TikTok — here?

The app’s possible use as spyware and worse by Chinese Communist Party operatives should be investigated thoroughly.

“Lawmakers and regulators in the West have increasingly expressed concern that TikTok and its parent company, ByteDance, may put sensitive user data, like location information, into the hands of the Chinese government,” explains The New York Times. “They have pointed to laws that allow the Chinese government to secretly demand data from Chinese companies and citizens for intelligence-​gathering operations.”

This concerns me enough to not be on TikTok, but while we smell smoke, I see no smoking gun.

And banning Tik Tok has every appearance of doing what the CCP would do — and did with Facebook and YouTube and X (formerly known as Prince — er, Twitter). Not to mention being unconstitutional.

The TikTok ban that passed the House last week — with only 50 Democrats and 15 Republicans voting No — if passed by the Senate and signed by the President, would set up another level of surveillance and Internet control that would be used against American citizens beyond users of this social media video-​sharing platform.

It comes down to good ends not justifying evil means, in this case an all-​out government attack upon freedom of speech and press.

There are things the federal government could do — and already has done — to limit TikTok’s influence. Last year, the U.S. (along with Canada) banned it from all government devices. 

This didn’t even require an act of Congress. Arguably, Trump could have done this with Facebook and Twitter on federal government devices when it became clear that these platforms were being used to orchestrate partisan speech control.

And, of course, a general social cause against TikTok could be engaged without threat of force. Political leaders owe it to the people to speak out.

This is Common Sense. I’m Paul Jacob.


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