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Ludwig von Mises

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The chief characteristic of the capitalistic system is precisely that it leaves for the most eminent individuals only one avenue open to deriving greatest advantage from their intellectual and moral superiority, viz., to minister to the best of their abilities to the well-being of the masses of less endowed fellow men. The captains of industry vie with one another in endeavors to supply the much talked-about common man with ever better and cheaper goods. An enterprise can .grow into bigness only by serving the many. Capitalism is essentially mass production for the satisfaction of the wants of the masses.

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